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Overview

Campaigns lets teams attribute every contact they capture to a specific event or initiative. When a team sets up a campaign with a date range, location and assigned members, the campaign automatically tags every contact captured within that window. Teams can set goals, assign members, add tags and connect campaigns to a CRM.

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CRM integrations

Campaigns integrates with CRM platforms so contact and attribution data flows through after every event, with no post-event data entry required.

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Campaigns with HubSpot

When a campaign is connected to HubSpot, contacts captured during the campaign sync to a HubSpot list along with their attribution data. Contact details and event context flow into HubSpot automatically. Blinq Campaigns can be linked to corresponding HubSpot Campaigns directly.

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Campaigns with Salesforce

When a campaign is connected to Salesforce, contacts sync with their campaign attribution attached. Contact details and attribution data flow into Salesforce in real time. Blinq Campaigns can be linked to corresponding Salesforce Campaigns directly.

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Campaigns with Dynamics

When a campaign is connected to Microsoft Dynamics, contacts captured during the campaign sync with their attribution data.

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Creating a new campaign

You can create a campaign from the Campaigns section of your Blinq workspace.
1

Start a new campaign

Go to Campaigns in the Blinq dashboard and click + New campaign.
2

Add campaign details

Fill in the campaign details: campaign name, date & time, location…
3

Set goals

Set campaign goals/targets for your campaign to track progress.
4

Add team members

Add the team members who’ll be attending and capturing leads.
5

Add a tag

Add a tag that will be automatically added to leads that need to be captured.
6

Configure lead capture (optional)

Optionally set up a lead template form to ask specific, set questions during your event, scan attendee badges with Cvent, or connect to your CRM to configure a leads export.
7

Review and launch

Review & launch, then click Launch campaign.
Once the campaign is active, any lead scanned by an assigned team member during the event dates is automatically attributed to it!

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Campaign details

When creating a campaign, you’ll enter the campaign name, date range, time zone and location. These details define the window during which contacts are attributed to the campaign.

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Goals

Goals let you set a lead generation target for the campaign. You can enter a target value to track progress against your campaign objectives.

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Team members

Team members are the reps you assign to a campaign. You can add or remove team members when creating or editing a campaign.

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Campaign tags

Campaign tags let you organise and filter campaigns in your workspace. You can add one or more tags when creating or editing a campaign.

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Campaign management

From the campaign management view, you can add and remove contacts from a campaign. You can add or remove contacts from a campaign manually from the campaign management view.

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Need help?

For any questions or issues, contact Blinq support or email support@blinq.me.