When a Blinq trigger fires, Blinq sends the full contact record to Zapier as a set of fields you can map into any action. This reference lists the fields Blinq sends and how they appear in the Zap editor.
Enhanced field mappings (optional)
If you want granular control over how you map Blinq attributes in Zapier, turn on enhanced field mappings.
It adds more options, where applicable, for things like:
- Seeing the structure of each data field as a tree.
- Mapping single items from lists, e.g. extracting a single tag instead of all tags.
- Specific control of what is mapped.
Core fields (quick reference)
The most commonly used fields. See the complete reference below for every field Blinq sends.
| Field (in Zapier) | Payload key | What it contains |
|---|
| First Name | first_name | Contact’s first name |
| Last Name | last_name | Contact’s last name |
| Business Name | business_name | Company or organization name |
| Job Title | job_title | Contact’s role or position |
| Primary Email | primary_email | The first email on the contact record |
| Primary Phone | primary_phone | The first phone number on the contact record |
| Primary Business URL | primary_business_url | Main company website |
| Contact Tags (text) | blinq_contact_tags_text | Contact’s tags, comma-separated |
| Notes (text) | blinq_notes_text | All notes on the contact, as plain text |
| Blinq Contact ID | contact_id | Unique identifier for the contact in Blinq |
Event details
| Field (in Zapier) | Payload key | What it contains |
|---|
| Blinq Contact ID | contact_id | Unique identifier for the contact in Blinq |
| Event Type | event_type | contact.created for New Contact, contact.updated for Updated Contact |
| Event ID | event_id | Unique identifier for this trigger event |
| Updated (ms) | updated_ms | When the contact was last updated, in milliseconds; sent on Updated Contact only |
Complete field reference
| Field (in Zapier) | Payload key | What it contains |
|---|
| First Name | first_name | Contact’s first name |
| Middle Name | middle_name | Contact’s middle name |
| Last Name | last_name | Contact’s last name |
| Preferred Name | preferred_name | Name the contact prefers to go by |
| Maiden Name | maiden_name | Contact’s maiden name |
| Honorific Prefix | honorific_prefix | Title before the name (e.g. Dr, Ms) |
| Honorific Suffix | honorific_suffix | Title after the name (e.g. PhD) |
| Pronouns | pronouns | Contact’s pronouns |
| Job Title | job_title | Contact’s role or position |
| Department | department | Department within the company |
| Business Name | business_name | Company or organization name |
| Profile Picture URL | profile_picture_url | Link to the contact’s profile photo |
| Company Logo URL | company_logo_url | Link to the company logo |
| Field (in Zapier) | Payload key | What it contains |
|---|
| Primary Email | primary_email | The first email on the contact record |
| Primary Email Label | primary_email_label | Label for the primary email (e.g. Work) |
| Secondary Email | secondary_email | The second email on the contact record |
| Secondary Email Label | secondary_email_label | Label for the secondary email |
| Primary Phone | primary_phone | The first phone number on the contact record |
| Primary Phone Label | primary_phone_label | Label for the primary phone (e.g. Mobile) |
| Secondary Phone | secondary_phone | The second phone number on the contact record |
| Secondary Phone Label | secondary_phone_label | Label for the secondary phone |
| Primary Address | primary_address | Main address |
| Primary Address Label | primary_address_label | Label for the primary address |
| Secondary Address | secondary_address | Second address |
| Secondary Address Label | secondary_address_label | Label for the secondary address |
Links and social profiles
Blinq sends a field for each link on the contact’s card.
| Field (in Zapier) | Payload key | What it contains |
|---|
| Primary Business URL | primary_business_url | Main company website |
| Secondary Business URL | secondary_business_url | Additional company website |
| LinkedIn | linkedin_url | LinkedIn profile URL |
| X (Twitter) | twitter_url | X / Twitter profile URL |
| Instagram | instagram_url | Instagram profile URL |
| Facebook | facebook_url | Facebook profile URL |
| YouTube | youtube_url | YouTube channel URL |
| TikTok | tiktok_url | TikTok profile URL |
| Snapchat | snapchat_url | Snapchat profile URL |
| WhatsApp | whatsapp_url | WhatsApp link |
| Telegram | telegram_url | Telegram link |
| Signal | signal_url | Signal link |
| WeChat | wechat_url | WeChat link |
| Skype | skype_url | Skype link |
| Discord | discord_url | Discord link |
| Twitch | twitch_url | Twitch channel URL |
| GitHub | github_url | GitHub profile URL |
| Calendly | calendly_url | Calendly scheduling link |
| PayPal | paypal_url | PayPal link |
| Venmo | venmo_url | Venmo link |
| Cash App | cashapp_url | Cash App link |
| Yelp | yelp_url | Yelp listing URL |
| Promo | promo_url | Promotional link |
<type>_url.
Blinq sends each of these both as a list and as a combined text value.
| Field (in Zapier) | Payload key | What it contains |
|---|
| Contact Tags | blinq_contact_tags | Contact’s tags, as a list |
| Contact Tags (text) | blinq_contact_tags_text | Contact’s tags, comma-separated |
| Workspace Tags | blinq_workspace_tags | Workspace tags applied to the contact, as a list |
| Workspace Tags (text) | blinq_workspace_tags_text | Workspace tags, comma-separated |
| Campaigns | blinq_campaigns | Campaigns the contact is a lead on, as a list |
| Campaigns (text) | blinq_campaigns_text | Campaigns, comma-separated |
| Campaign Tags | blinq_campaign_tags | Tags from those campaigns, as a list |
| Campaign Tags (text) | blinq_campaign_tags_text | Campaign tags, comma-separated |
| Notes | blinq_notes | Manual notes, each with note text and date |
| Notes (text) | blinq_notes_text | All manual notes, as plain text |
| AI Notetaker Notes | blinq_ai_notetaker_notes | AI Notetaker notes, each with note text and date |
| AI Notetaker Notes (text) | blinq_ai_notetaker_notes_text | All AI Notetaker notes, as plain text |
| Field (in Zapier) | Payload key | What it contains |
|---|
| Custom Fields (text) | blinq_custom_fields_text | All Lead Capture Form answers, one Question: answer per line |
| (one per form question) | blinq_custom_field_<question> | The answer to that form question |
Need help?
For any questions or issues, contact Blinq support or email support@blinq.me.